In the current agricultural production environment, most fruit and vegetable sellers prioritize profit maximization, showing little concern for the unnecessary waste caused by layers of selection and lengthy purchasing chains.

In contrast, Guoyu is committed to the original intention of promoting corporate social value. We collaborate with dozens of small local farmers across Taiwan, primarily those who practice natural or organic farming methods. This approach reduces pesticide use and helps protect the environment, while jointly cultivating new value for Taiwan’s local fruits.

Beyond offering purchasing prices that are lower than market prices but higher than farmers’ production costs to buy “imperfect fruits” that would otherwise be discarded or destroyed, Guoyu goes a step further by transforming invisible values.

Through in-depth field interviews with farmers, we produce films and written reports that inspire the public to reflect on critical issues in Taiwan’s agriculture, such as food waste caused by fruit imperfections, the aging farming population, the challenges of natural farming, and current technical limitations.

In addition to the traditional fixed fruit trading model via intermediaries, Guoyu actively explores new sales channels such as crowdfunding, farmers’ markets, and promotional collaborations with well-known department stores.

These efforts have allowed not only Taiwanese consumers but also international customers from regions such as Asia and the Americas to discover our products and offer genuine feedback and support.

By serving as a bridge between production and consumption, we aim to streamline the long-standing supply chain and transform the challenges traditionally faced by small farmers.

The social innovation platform is an information sharing platform for small and medium-sized enterprises under the Ministry of Economic Affairs to help promote the sustainable development of society with an innovative framework. With the call of "Gathering the power of all people to make the world a better world", we created a social innovation organization registration database. Under strict review, organizations and companies that successfully apply for registration can connect various resources through a public-private collaboration model. In addition to looking at the social innovation energy of Taiwan's counties and cities through the sustainable development map, there are also special projects with in-depth analysis from the four aspects of experts, government, international, and social innovation to grasp the pulse of social innovation in Taiwan.

At the beginning of its establishment,  we have  made substantial contributions to many levels, such as promoting friendly farming methods, enhancing the value of local agricultural products, creating new fruit trading models, inspiring fruit farmers to improve technological production motivation, and solving social issues of ugly fruit waste. , And it is expected to expand in scale and continue to inject strength to provide more possibilities for Taiwan’s agricultural sustainability issues.
 
Finally, it passed the audit in early 2020 and became a member of the social innovation organization, in line with the Sustainable Development Goals (SDGs) of the United Nations, and achieved the three "end hunger", "sustainable urban and rural areas", and "partnership". Indicators. Going forward, Qiyu will continue to work hard, and invite you to join us in gathering the strength of everyone to achieve a better world together!